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电商详情页设计要想做好,这个步骤不能少![复制链接]
发表于 2020-4-12 13:53:49 | 显示全部楼层 |阅读模式

亿洋设计的各位小伙伴们,大家好~


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好久不见!这次跟大家聊聊我们电商美工日常必做的详情页设计这也是大家不陌生的一个工作内容,想必大家也是非常的重视,但是如何做好详情页的设计呢?下面可以认真看下,看完之后你一定会有收获的!
#一款好的详情页,都具备哪些要素呢?
首先最重要的一点就是明确的信息传达,现在各店铺当中肯定都是以手机端为主,那么手机端的浏览习惯和电脑端肯定是不一样的,竖屏思维相信有些做过一段时间的美工都会有所了解,那么为什么要做竖屏?我们看下案例:

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大家肯定能够清晰的分辨出来,你在手机端看到的这2张图片,哪个会让你最直接的看到要传达的信息和舒服的浏览体验,肯定是第二张了。
所以我们首先要明白,我们做竖屏的设计,就是为了能够让消费者在手机端上用最快的时间最直接的表达,让消费者接受到你传达的信息,否则他就是一张垃圾图片,毫无意义可言!
其次在设计详情页的时候,有几种排版方式,是我们经常会用到的,居左居中居右……看似简单易做的排版方式,却是一个非常实用的排版方式。

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当然除了这3种排版方式,还有一些其他的形式,这个就需要看情况而定了。


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其实,详情页中的排版并不难,只要能够达到基本的版式要求,根据画面进行合理的排版就可以了,因为设计的本质就是信息的传递,能够清晰直接的让消费者接收就可以了。

详情页设计不可忽视的两点:视觉的流畅度以及文案辨识度。一般情况下,一款详情页大概有2-4屏比较出彩的即可,能形成一定的对比,不至于视觉疲劳、千篇一律!
如果你看的够多,并且仔细观察的话,每张图都有一个共性,那就是文案和整体画面的一个比例关系。

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我们可以从这2张图中看出来 文案和整个背景的一个比例关系。如果你再多看一些详情页的话就会发现这样的规律。

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我这里就先展示这么多,大家应该都能看明白了,这样的一个比例关系是每屏设计的一个规律,产品是画面的重点,文案辅助说明。只要做到这样的比例关系效果自然就出来了,而且不会影响你的文案信息的传达。
只要在做详情页的时候,把每一屏都当做一个竖屏海报来做,统一你的排版形式和场景风格,一版高质量的详情页就可以轻松产出,需要做的就是多看,多练,多思考,随时你的经验增多和时间的推移,你的设计能力必然是不断提升的,所以明白了这些原理之后,就动手试试去吧,能够做到真的执行的人才能获得提高,而不是看看而已。
这期分享就到这里了,如果你想看到更多电商设计干货,请持续关注,后面会有更多压箱干货分享哦~

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发表于 2020-4-13 14:41:25 | 显示全部楼层
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