切换风格

Snow

851

主题

867

帖子

1万

积分

亿洋管理员

Rank: 9Rank: 9Rank: 9

积分
15678
QQ
【实操改稿】电商主图这么做,效果差不了![复制链接]
发表于 2020-8-24 17:32:52 | 显示全部楼层 |阅读模式




hello,大家好,我是亿洋
前面两期已经说了电商主图的一些注意事项以及如何优化才能达到最好的点击率,没有看过的小伙伴们可以点击查看一下:


c2a8dd87fd86159f3690ab97004df38b.png

dd69b4efc3c882556a1ee538985a5776.png

根据大家的一致反馈,这次根据前面两期的文章,进行一次实操改稿解析,方便大家更清楚的了解如何去制作主图达到最大化的效果。

前面文章提到了一张比较经典的主图案例,里面存在了很多的问题,我们就拿它来举例演示并说明:

d8d44070c890def127e3bf8f68f642c5.png

我们先看一下这张主图,做一下简单的分析,从文案到整体的设计都存在着问题,那我们该如何着手去做调整呢?
首先我们根据前面文章提到的,先分析这张主图的问题所在,第一,产品不够突出没有质感。第二,文案卖点模糊不清,没有有用的重点信息,阅读性比较低,不能进行有效的信息传达。
1.产品调整
首先进行产品图的修图调整,产品颜色饱和度不够,质感没有做出来是产品部分最大的问题所在,修图我就不过多介绍了,对于修图还有问题的同学,找一些视频课程看看,需要的是耐心和细节的处理,下面是我进行了一下简单的修图调整,做了一些微调,主要是看效果。

e7608510191605e3070442ec134196f3.png
2.文案调整

7e69ea6808302afa8d4860023cbbe49f.png

原图的当中的文案属于典型的自嗨式文案,根本看不到跟产品核心卖点和有关的信息,一眼看上去比较模糊朦胧,没有突出这款产品的核心卖点。
我在网上大概搜了一下关于这款产品的信息介绍,通过了解之后发现这款产品主要是补水美白为主,这个就是他的核心卖点也是他的功效所在,所以从这点直接切入:补水美白,养出透亮白;文案中规中矩,通过字面意思能够马上了解到这款产品的核心功能和卖点,就是补水美白。

7d53987859e46fb336b8729fbea7aa30.png

3.促销信息
通过前面两步调整之后,有了主文案核心卖点和产品的突出,我们需要搭配上促销信息,增加我们产品的吸引力,目的也是为了增加点击率从而增加销量。
我这里通过一些网上的产品信息,增加了2个点:

3bd8b61bd64c46997f74ab9c05dbb315.png

一个是名人推荐,另一个是两瓶装组合下单返现50元,通过用红色色块凸显促销信息,增加视觉的中心点,让买家第一时间了解到产品的促销信息。

最后通过整体的风格定位,主打补水美白,画面尽量干净自然,让消费者能够有更好的视觉体验,同时主次分明排列,既凸显了产品的核心卖点也直接了当的给到消费者看到促销信息,我相信这张图在3秒内你完全可以了解到他所传递的信息,下面是我改稿之后的效果图:

2722acfa25d8420415f05d04034e4fdf.png


58465783e4fe0237c734296631338ccd.png

大家可以对比前后的差距在哪里进行分析观察,我们通过产品和文案为切入点进行调整,根据电商主图的特性,就是以吸引点击为主,所以我们要卖点和促销点以及产品都是非常直接了当的展示出来并且进行有效的传达,而不是让消费者去猜你要表达的是什么,改稿之后明显有了变化,产品也做了突出,文案卖点也更加清晰明了,主次分明,对比左侧改稿前的效果有了明显的提升。
其次我们要关注主图的展示效果,在PC端和无线端都要保持信息的可读性而且能够跟其他竞品形成差异化,从而进行更好的点击效果。

8945a6eb58c03fdcca63826b3289a9a7.png

对于主图的制作,我们要清楚的一点是并非好看的就是好的主图,主图它的职责就是引流吸引点击,我们要做的就是用最有效最直接的方式把产品展现出来,从而更好的完成它的使命,前面文章已经很清楚的说了这些问题,我这里就不过多重复了,大家还有不懂的地方可以翻看上面2篇文章的内容即可。
好了,这期主图改稿分享就到这里,如果还有疑问的同学可以在下方留言,我们进行学习和探讨交流,如果大家对于这次改稿比较感兴趣,请点赞转发表示你的想法,超过50个点赞我会出一期这张主图的实操视频教学哦,我们下期见!


如果你感觉这篇文章对你所有帮助,请3连分享+点赞+再看,你们的支持是我不断分享的动力,感谢各位的支持!               
95af0a5aacb286c7232935081f84752b.png
122689f9ddc047ebbb929224df011c80.jpg
dd9e0e4c472aa4b45480cba5cb0e2c39.gif
97d3a26b6786db35f872e582467ae15a.jpg
回复

使用道具 举报

匿名  发表于 前天 17:49
Needed to send you the tiny remark to thank you over again over the marvelous thoughts you've contributed in this case. It is simply remarkably open-handed of people like you to deliver extensively exactly what many people could have made available for an electronic book in making some profit for themselves, and in particular considering the fact that you could have done it if you ever wanted. The concepts likewise worked like a easy way to be sure that other people have similar interest just as my very own to learn more concerning this condition. Certainly there are a lot more pleasurable times in the future for individuals that take a look at your website.
jordan shoes http://www.shoesjordan.us.com
回复

使用道具

匿名  发表于 前天 11:17
We are usually professional wholesale provider of jerseys,
specialized in supplying Wholesale Jerseys and personalized jerseys.
Jerseys using 100% stitched genuine quality, all Quantities,
Logos and Names are sewn upon and embroidered.
cheap nike nfl jerseys free shipping
回复

使用道具

匿名  发表于 4 天前
We are professional wholesale provider of jerseys, specialized in supplying Low cost Jerseys and custom-made jerseys.
Jerseys along with 100% stitched authentic quality, all Numbers, Logos and Labels are sewn in and embroidered.

cheap football jerseys from china
回复

使用道具

匿名  发表于 4 天前
I am also writing to let you know of the beneficial encounter my cousin's girl obtained checking your site. She mastered lots of things, most notably how it is like to possess a great teaching nature to have the others smoothly fully understand a variety of grueling subject matter. You really surpassed our own expectations. Thank you for presenting such useful, healthy, informative and even easy tips about this topic to Julie.
stephen curry shoes http://www.stephcurry.us
回复

使用道具

匿名  发表于 5 天前
We happen to be professional wholesale provider of jerseys,
specialized in supplying General Jerseys and custom-made jerseys.
Jerseys with 100% stitched genuine quality, all Quantities, Logos and
Brands are sewn on and embroidered.
cheap nfl jersey
回复

使用道具

匿名  发表于 6 天前
We will be professional wholesale provider of jerseys, customized in supplying General Jerseys
and customized jerseys. Jerseys with 100% stitched genuine
quality, all Numbers, Logos and Titles are sewn in and embroidered.


cheap nfl jersey website
回复

使用道具

匿名  发表于 2021-9-17 20:57:56
We are professional wholesale distributor of jerseys, specialized in supplying Inexpensive Jerseys and custom-made jerseys.

Jerseys using 100% stitched real quality, all Amounts,
Logos and Brands are sewn upon and embroidered.

nfl jerseys
回复

使用道具

匿名  发表于 2021-9-17 19:32:01
I in addition to my pals have already been following the great hints on your site and then immediately developed a horrible feeling I never thanked the blog owner for those tips. Most of the ladies were for this reason excited to read them and have now honestly been taking pleasure in those things. Many thanks for turning out to be simply thoughtful as well as for getting certain fabulous useful guides most people are really eager to discover. Our own honest apologies for not expressing appreciation to  earlier.
jordan shoes http://www.jordanstoreonline.com
回复

使用道具

匿名  发表于 2021-9-16 16:42:02
I precisely had to thank you very much all over again. I do not know the things that I could possibly have followed in the absence of the type of basics discussed by you concerning this topic. It truly was the fearsome condition in my circumstances, nevertheless finding out a new specialized approach you treated that made me to cry with delight. I will be happier for the help and even believe you realize what an amazing job you are always getting into educating people through the use of a web site. Most likely you've never encountered any of us.
kd13
回复

使用道具

高级模式
B Color Image Link Quote Code Smilies

本版积分规则

QQ|Archiver|手机版|小黑屋|亿洋设计 ( 京ICP备19007949号-2 )

GMT+8, 2021-9-25 06:02 , Processed in 0.473326 second(s), 36 queries .

Powered by Discuz! X3.4

© 2001-2018 Comsenz Inc.

返回顶部