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2020年平面设计趋势,跟着趋势走你才不会被淘汰![复制链接]
发表于 2020-4-14 14:02:12 | 显示全部楼层 |阅读模式


一说到平面设计,你们是不是第一时间想到“美工”?
什么电商、广告、版式、画册、海报、品牌标志、包装、出刊物等设计,都让平面设计师来而且还会被要求follow当下流行的设计风格简直就是身怀六技却言不由衷...
一个优秀的设计师,就应拥有对行业足够的敏锐力能迅速捕捉到潮流和新颖的事物那2020的平面设计趋势,又会有哪些?
是的,没错!今天又是一篇满满的干货~▼2020年的平面设计趋势!
1.三维深度与现实主义
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随着数字化和智能化的时代到来,用C4D建模渲染来做设计已成为了一种新趋势,并且这种趋势会一直持续;人的视觉感官都是先从三维再到平面,3D的效果会更加饱满以及更有冲击力,可以通过立体的形态去增加画面的质感,让画面更有深度,同时也呈现出表达的多样性,迅速在观众的脑海中形成立向思维,树立视觉成像。电商中的产品和场景的应用也是下一个风口,毕竟消费者对于视觉的要求也会越来越高,也会有很多人愿意看到的美的东西。
via Leo Natsume
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天猫双十一banner
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2.等距图形



比起3D模型,在设计方面会更为轻松的则是现在的2.5D等距图形(又叫2.5D或者Isometric图形)。等距图形通常用于信息图表设计、网页设计和ui设计中,它们能够在二维平面上演示三维对象, 动效的设计逐渐被引用且扩大认知,逐渐演变成一个纯动画的视觉方案。最近,三维物体在二维表面上的转换变得比以往更加真实,也能更轻易激起和消费者的互动,让信息可视化。

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3.简易化插图


虽然平面设计中使用插图并不是什么新鲜事,但是未来的插图设计走向会往极简方向表达。简易化的插图能更直观地被人领悟和看到,更简单和快速地带观众进入主题,也能让画面的内容更有思想和新奇有趣。
其中简易化插图的方向也可以分为:几何图形、渐变、液化等形式去呈现。
①几何图形
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②渐变

via Brian Edward Miller
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Leo Natsume
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③液化

与严格固定边缘和曲线的几何形状相反,液体形状意味着创造力、灵活性和运动。去掉边缘有助于实现光滑、柔软的外观,液化经常与其他效果相结合,如半透明、明亮的颜色和颜色梯度、动画等。
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via Ziad Halloumi
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当然插画设计不仅局限于平面设计在网页或移动客户端都可以看到
4.图文蒙版


图文蒙版虽然不是新的设计技巧,但是这种设计形式在2020年依然时尚。因为可以通过图文蒙版,将不同的物体,甚至看上去毫无关联的物体相互连接、穿插、遮挡;赋予了画面足够的神秘感和空间感,既可以利用图文蒙版涵盖掉版面有所缺欠的部分,还可以利用图文蒙版拉开空间,营造出层次感。是一种永不过时的、可以扬长避短的设计形式。

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5.艺术动线


在2018至2019年间,轮廓化(描边)字体和元素非常流行,如今演变成单纯由插图和动画艺术动线组成的图案与肌理。艺术动线的本质是一种示意性的简图风格,非常适合传达概念和思想;干练、优雅、不唐突、流畅的线条,能优化解决画面布局,利用主动线和辅助动线来引导观众的视觉落点,也通过加深和优化艺术动线,延长消费者的记忆点和深化阅读质量。
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6.照片与涂鸦的拼贴


涂鸦设计起初在插画界里是一种趣味潮流,在街头随处可见。 如果将涂鸦用于平面设计中,会让作品带有一种随性洒脱、独特的风格。通过将真实生活的照片与简单的插图拼贴起来,将涂鸦替换照片的某个部分或与照片互动,企图打破绘画的平面性,注重质感和情感输出,营造空间虚实的视觉效果。冲击着消费者的视觉感官和固有印象,具有新奇性、多元性和无限可能性的创造性,十分脑洞大开,强调了创意。形成反差,产生戏剧化、荒诞、幽默的视觉感受。
常用的手法有:重复拼贴、拼置同构、异质糅合等形式
①重复拼贴将元素进行重复拼贴,可以打破单调、呆板、机械、冷漠的感觉,可以无规律、不重复地在形状、颜色、大小、肌理、方向、空间等方面进行变异,加深视觉印象。

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②拼置同构根据一定目的将现实中没有必然联系的元素组合在一起,以此构成一个整体,形式抢眼吸睛。
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③异质糅合异质糅合是将不同肌理、材质、光泽的物质通过造型、语意的相似性或者事物之间某种属性关系非现实的拼贴在一起。它借助彼此之间的异质性冲击人们的视觉模式,强调各个不同的因素拼接而成的一种异质混合。

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7.复古风


都说时尚圈是个轮回,设计圈也是同样的道理。一切新事物不过是早已被遗忘的旧事物。50年代是设计师灵感的巨大源泉,他们运用质朴色系和水墨手绘插图,创作出50年代居家之感的设计作品。复古风格也逐步回归于品牌标识、包装设计和海报设计中,至少在平面设计上,我们将亲历一阵强烈的回潮。

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决战中途岛
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Butcher Billy
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8.金属质感

在平面设计中使用金属材料已成为近年来的品牌和产品设计潮流,金属质感凸显出轻奢、高雅的视觉感官,是基于极简主义的整体设计,一般不是采用全部金属质感的形式,而是部分结合金属质感,营造轻奢感;实际应用上能提升一定的调性。

Alycia Rainaud
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9.图案与纹理

平面设计中通过加入图案和纹理,能够丰富整体的画面,带动整体的视觉感受和画面重量;在2020年,在一个设计中会融入好几种图案,或仅将一部分图案覆盖整个画面。

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Naomi Okubo
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2020年的平面设计趋势十分多元化可以感受到设计的多样化和丰富虽然是设计趋势,但最终还是要归根于市场毕竟设计都是为大众服务的!

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“Respect”
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